On July 10, it was announced that social media giant Meta would broaden the scope of its censorship and suppression of content related to the Gaza genocide. Under the new policy, Facebook and Instagram posts containing “derogatory or threatening references to ‘Zionists’ in cases where the term is used to refer to Jews or Israelis” will be proscribed. Unsurprisingly, a welter of Zionist lobby organizations - many of which aggressively lobbied Meta to adopt these changes - cheered the move.